Strategic Services

Business Planning

  • Strategic growth plan
  • SWOT analysis development
  • Buyer persona/s development
  • Goal setting strategies
  • Initiatives & campaigns

Business Development

  • Contract opportunities
  • Partnership strategies
  • Strategic teams
  • Relationship development
  • Lead list creation

Growth Strategies

  • Strategic growth planning
  • Market research and analysis
  • Goal setting strategies
  • Lead list strategies
  • Implementation strategies

DEIB Strategies

  • DEIB goal setting
  • DEIB individual consulting
  • DEIB team consulting
  • DEIB strategic planning
  • DEIB implementation

DEIB Implementation

  • Unconscious bias sessions
  • Cross-functional collaboration
  • Strengths training sessions
  • Team development sessions
  • Executive coaching sessions

DEIB Training

  • DEIB workshops and training
  • DEIB one-on-one sessions
  • DEIB team development sessions
  • DEIB strategies and plans
  • DEIB insights and analysis

Small business support

  • Business support plan
  • Outreach strategies
  • Connection points
  • Qualified subcontractors
  • Program management

Small business advocacy

  • Small business representation
  • Small business strategies
  • Connecting to contracts
  • Business advisory councils
  • Small business growth strategies

Small business tech assistance

  • Certification  management
  • Bonding advice
  • Readying for subcontracting
  • Payment solutions
  • Small business resources

Our Expertise

We are experienced professionals who can grow your business exponentially. We connect you with millions of dollars in contracting opportunities from day one.

Diversity, equity, and inclusion are focal points of ours. We help our clients with customized solutions, trainings, and proven methodologies that organically transform their company cultures.

We coach and mentor executive teams, individuals, and team members to empower them to grow professionally and personally. We give you the tools to transform how you work.

NorCal School of the Arts
HSR California
CRA clients

How to measure success with your DEIB

How do you know if your DEIB program is successful?  Diversity, equity, inclusion, and belonging (DEIB) is an ongoing process that focuses on long-term solutions. A quick way to recognize how successful an organization is regarding DEIB is to look at management. To...

Disrupting Bias programs gives organizations the opportunity at a strong DEIB-based company culture

Diversity, Equity, Inclusion, and Belonging (DEIB) has become a pillar for companies creating a positive work environment while increasing business growth and innovation. With CRA's Disrupt Bias program, which includes workshops, training, coaching, and consulting...

The Importance of Diversifying Vendor Approval

Diversity, Equity, Inclusion, and Belonging (DEIB) are different concepts that work together to create a healthier, more productive, and innovative work environment. At CRA, we are dedicated to helping companies implement more practices like DEIB to improve business...

The Power of Relationship Building in Modern Sales

Successful selling comes from creating a relationship and providing a fruitful outcome. Building a long-lasting relationship with potential clients is the key to making a sale. Even the most successful results and services will garner fewer sales without a foundation...

The Power Dynamic of Combining Sales and Marketing

Created by JumpStartNOW The collaboration between sales and marketing creates demand generation. While marketing may attract leads, sales retain and nurture them. The effort of aligning these two avenues will allow businesses to have a better chance at success. If you...

Choose An Organic And Proven Process To Bring Lasting Change To Organizations Seeking Diverse, Inclusive, And Equitable Company Cultures

There is an enormous demand for Chief Diversity Officers (CDOs) throughout most industries. This fact is apparent in the tens of thousands of LinkedIn job postings. Bloomberg reports that the number of people holding the title “head of diversity” has doubled since...

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3626 Fair Oaks Blvd

Suite 100

Sacramento, CA 95864

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