Successful selling comes from creating a relationship and providing a fruitful outcome. Building a long-lasting relationship with potential clients is the key to making a sale. Even the most successful results and services will garner fewer sales without a foundation of likeability and trust. If you want to increase your sales, let’s discuss the power of relationships.

business people shaking hands

1. Adaptability with digital transformation 

Social selling is modern relationship-building. It includes building a targeted network on social media. This is an avenue for us to reach out to the types of businesses and people we are looking to build relationships with. As a strategic consulting firm, we do not practice social selling by spamming companies with DMs and random messages. We use social selling as a foundation for creating a meaningful connection and accurately portraying our brand, service, and how we can be helpful to potential clients. 


Reputation building in a digital world is a sensitive yet essential process. Building an online presence and solid reputation is imperative in this day and age. This gives us a better chance at gaining and maintaining the trust of potential clients. We are practicing this by providing informative, consistent, and valuable content to our audience. 


adaptability equals success

2. Emotional intelligence 

The time for having a strong sales pitch is over. Consumers have access to all the information they want and need when making purchasing decisions, which means they have much more control. To build relationships, we like to have conversations and genuinely get to know the client and their business. This allows us to foster a relationship with them. Nurturing leads is a sensitive and potentially time-consuming process. We make it a point to stay in contact with potential leads consistently without hovering over them.


Active listening is not just hearing what the potential client is saying, but really connecting with it, responding to it, and showing the person that we care about what they are telling us. As a new consulting firm, it is vital that we not only take the time to have conversations with potential clients, but become active participants in building a connection with these businesses. It is crucial to know when to sell and when not to. 


 As a salesperson in the modern world, being emotionally intelligent is as necessary as having quality service. Building a relationship with our network may not always mean businesses want to hear a sales pitch, and that’s okay. Building a successful, long-lasting relationship is the most critical step in an industry that relies heavily on who you know. Maintaining a positive rapport with various businesses and clients provides good word of mouth and social proof. 


emotional intelligence written inside of a lightbulb

3. Building trust in modern sales 

As we mentioned earlier, building a positive reputation is the key to building trusting relationships. Reputations can make or break a business. Providing our audience with clear, consistent, and trustworthy information is essential. This is the foundation of trust for our company. To do that, focusing on social proof is critical.


Social proof allows us to constantly create relationships even when we are unaware that it is happening. This refers to the content we provide and proving that we are who we say we are and that we know what we are talking about. The word of mouth that follows builds quality relationships with other businesses. This also allows companies to reach out to us instead of us only searching for leads.

a picture of the word trust being built

4. Relationship sales 

Once relationships are established and formed, we can move on to a more detailed approach to how we can help businesses. We lay out our specific services and demonstrate to them our expertise. This shows future clients what problems we help fix, how we fix them, and the result. 


Ideally, by already having a relationship established, we will know their problem and have a strategy ready for how to make positive changes. As a strategic consulting firm, we are solution based. We fix issues and offer assistance to combat any future problems. 


To discuss our services, contact our Co-CEO at [email protected] or by phone at (916) 238-8286.


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